Famous corporate rebrands. boring and corporate looking.

Famous corporate rebrands The best logo designs of 2024 so far 01. Yet most corporate rebrands fail, typically for common reasons you can identify and avoid. Just look at Elon Musk deciding to transform the iconic Twitter bird into an ominous “X”. Most viable domain names have been taken or are listed as premium listings because of their necessity and acclaim. D2CX by Inc42 is a 12-week hands-on program to help you level up your D2C game. In 2010, Gap switched their iconic logo which featured the company name on a navy square for a new approach. Notable for its unconventional choice to omit cross-strokes in the letter A, the design required careful negotiation with NASA administrators. GAP had already secured a brand image as a trusted, classic brand with few changes over the years. The Bumble Fumble,” this dating app’s 2024 rebrand is a cautionary tale for companies thinking of shortcutting the important research and discovery phases of a rebrand. Mastercard later decided to only use the logo for corporate worldwide communications and kept their existing logo for their main brand image. When In 2024, we saw Jaguar rebrand with a forward-thinking feel and decision to transition to a fully electric brand. Don't be afraid to grow up. The name was a clear obstruction to success and expansion, so they rebranded to Hertz in 1954. com 2 Like Comment These rebrands weren't just cosmetic changes, then; they were strategic moves built a solid basis for corporate survival into a new century. but there is an explanation of the new corporate entity and a link to Candid’s page. As part of our 2021 review, we look back on a year of rebrands including Facebook changing its name to Meta and Volvo adopting a flat logo. Meanwhile, some rebrands are merely clever Explore the top 5 rebrands of 2024 and uncover lessons in creativity, strategy, and audience connection. It’s still associated by many with the ‘brick phone’ era, and has struggled to compete with the likes of Apple and Samsung in the contemporary smartphone market, so a rebrand was, on paper, a good idea. Crocs orchestrated a phenomenal comeback through strategic celebrity collaborations. Explore successful rebranding stories that rescued iconic brands, revealing how strategic makeovers turned near-failures into remarkable comebacks. The rebranding introduced bright green tones, retro neon aesthetics, and a striking 3D effect for the “7. Let’s explore the most celebrated rebrands of 2024, chosen by you! 2024 . Check them out! In this look back at the rebrands that have defined the year, we've picked out three favourites – and one that got everybody talking for all the wrong reasons. Newsletter. We are a family of companies committed to providing diversified metal Below, I've rounded up some of the worst corporate rebrands ever so you can see exactly what not to do when you're rebranding your company. But late 20th century popularity “Being one of the most popular TV channels in the UK, it must be tricky to stay relevant to younger audiences and appeal to new ones, but Channel 4 seems to do it perfectly every decade or so with timely and considered Popular Categories. Here is an overview of the eight most important reasons to consider a According to HiveMind Studios: “The average rebranding initiative costs about 10%–20% of the marketing budget. 7. Read more about the McDonald's 2016 rebrand » While updating a brand identity is sometimes necessary in a rapidly changing world, the slew of failed rebrands throughout the years show us just how important the right strategy is. When a company decides to refresh its image, it’s not just updating a logo—it’s setting the stage for a huge branding overhaul. Mastercard managed to transform an iconic logo into a confusing and unsightly mess, damaging its brand image in the process. " 05. In 2010 Wal-Mart was the world's largest public corporation 2024 has been a year of remarkable transformations for some of the world’s most iconic brands. The design, dubbed “aesthetic minimalism”, combines item names, simple shapes and bold colors to make the Instagram The reaction to the company's new look was shocking to executives: Designers, fans of the brand, the media, and pretty much anyone with a social media account or blog lambasted the company for not only the horrible design of the new logo but also the brand's next move -- to then crowdsource logo ideas from the public. Find the most popular romantic books to read in 2025, Learn about the 7 worst rebrands and what's gone wrong with their logos re-designs. "What sounds very Japanese actually derives from English," explains Johnson. Unfortunately, the rebranding attempt The two iconic overlapping red and yellow circles we know by heart are still there, but now they're nestled inside a simplified, rounded rectangle. The Best Company Rebrands: ‍ Which means it’s important, intense, and complicated. The company operated under Drive-Ur-Self, then Hertz Drive-Ur-Self, but when the Omnibus Corporation acquired the business, the flippant name had to go. Bernard Clive, the author of Rebrand: The Ultimate Guide to Personal and Corporate Branding "Pepsi is an iconic brand that is constantly evolving with the times, as it has been a staple in pop culture and disrupted the category for the past 125 years," said Todd Kaplan, The world met her as popular - and squeaky clean - teenager Hannah Montana, the Disney character she played from 2006 to 2011. As the brand repositions itself, a conglomerate feel loses the "Smucker's" name that Elon Musk finally achieving his adorable decades-long wish to own a company called X is the latest high-profile corporate rebranding effort, and like all corporate rebrands, Twitter’s renaming has inspired debate. Published July 5, 2023 Most Popular Due to rumors that the Burberry brand was popular amongst hooligans, two pubs in Leicester famously banned anyone wearing the label. In a direct contract to increased rebrands, I've seen businesses close their doors, some for good; at a rate that we've never seen before. Naming is a long and difficult process. by Jam. So if you’re about to undergo a rebrand, keep an eye out for these risks and red flags. For example, Sierra Mist underwent multiple rebrands before being discontinued, proving that a bad rebrand can confuse consumers and hurt sales. Jan 09, 2025. Or how about Gap’s expensive decision to change its logo for only 6 days? Even if you have an epic rebranding strategy, building a new, dynamic brand from scratch takes From Corporate Lawyer to Social Impact Entrepreneur: Sanjay Lobo's Journey with OnHand Here’s a look at the standout rebrands of the year, with insights from our expert design team. In 2015, Google reorganized under a new name, Alphabet, as a way to Famous Rebrands. However, when MasterCard decided to rebrand a few years ago, things Get inspiration and insights for your own redesign by exploring my curated list of the top rebrands and logo updates of 2024. Xerox recently announced that they were changing their corporate logo, dropping the famous ‘X’ icon for the swishy, chromy, X-boxy designRichard Wergan, vice president of advertising, old-xerox-symbol-newcalls the new design: Enjoy our second annual Rebrand Report Card—a look back at the best and worst rebrands of the year. Old Spice: Explore ten of the best corporate rebrands in recent years. Pampers is a well-known brand when it comes to childcare. Some of the most famous companies in the world have gone through a rebrand or two at some point in time. F10 – Tenity. Share: Rima Sabina Aouf paired with the company's iconic golden arches logo. Is it how it helped the company perform afterwards? Kind of. The new brand identity received mixed reactions, with the public confused as to why no cars were featured in its reveal and whether a refresh was required for this timeless brand. By Richard Carufel | April 9, 2024. In a similar move, a merger saw the American Messenger Company, founded in Seattle in 1907, change its name to UPS. Get the latest design insights, tips, and updates delivered to your inbox. It has been around for years, offering exceptional baby products, especially diapers that The best rebrands of all time The best rebrands of the 2010s, chosen by experts 01. It was an expensive mistake, as the entire rebrand cost a whopping $10 million. Some of the most iconic companies that rebranded in 2024 proved that a successful transition starts with a clear purpose: whether it’s adapting to cultural shifts, embracing A year later, Gap took even less time to reverse course after unveiling a widely panned new logo for its stores that dropped the famous white lettering on a blue background that the brand had used While some rebrands take brands to new levels, here are some examples of famous rebrands that completely missed the mark. Bose: Harmonising Heritage with Modernity "Bose retained its iconic 1960s wordmark while adding subtle updates to bring it into the present. Instead of moving away from their origins, they amplified their core Here’s a look at some of the most notable rebrands of 2024 and the reasons behind them. Consider Burberry, a venerable British luxury house worn by Arctic explorers and wartime heroes. Rebranding as a concept is familiar to most consumers and is also extensively written about from various standpoints. Here, in reverse order, are the most read logo and rebrands stories on Creative Bloq from 2024. It speaks to This top 10 list showcases the rebrands that captured the most buzz and admiration, ranked by the highest accumulated likes on his social platforms. 79 – Pampers. 5 million for this design (part of a near-$10 million for the branding as a whole). Then the goal was to make people aware of your brand, now the goal is to make people aware that you’ve changed your brand. The iconic moustache man known as Mr P probably rings a bell for everyone. 2. Is it the fact it wasn’t just a straight up failure? Absolutely. ‍Jaguar ‍ SanDisk ‍ Kleenex ‍ Decathlon ‍ PayPal ‍ Mozilla ‍ Verizon Images source: GoDaddy 6) Origo Coffee In a move to capture the luxury coffee market, Chinese coffee brand Origo needed an elevated, sophisticated visual language to reinforce their artisanal approach and pride in its Chinese roots, In this roundup, we continue our review of 2023 with a collection of notable rebrands and logo redesigns, including Twitter's switch to "X" and a revamped look for the "I ♥ NY" logo. In terms of getting rebrands wrong, this was about as bad as it gets. Docusign’s new symbol and color palette Although there is usually one main reason for making a change, the motivation behind a rebrand project can come from a combination of several factors. Rebranding happens all of the time. Tropicana; removing the famous red-white straw directly into the orange imagery foran unbranded clear glass of orange juice in a D2CX. As part of the celebrations in the run-up to its centennial in 2023, Warner Bros released the first iteration of its new logo design back in 2019—the sleek design featured a longer look for the iconic shield, and gone was the gold (pictured left). the 1911 founded Computing Tabulating Recording Company became International Business Machines Corporation. Japan Airlines It's earned a rightful place in our list of the best rebrands thanks to its contemporary style and fresh brand positioning. Weight Watchers had to change if they wanted to survive. As the brand is the world’s leading independent, end-to For instance, Elon Musk’s decision to transform the iconic Twitter bird into an ominous “X” or Gap’s expensive decision to change its logo for only six days exemplify rebranding failures. Miley's first rebrand saw her step away from the Disney life and embrace a more out-there public image, which culminated in her Bangerz era. Airbnb: Belong Anywhere. They offer invaluable lessons for brands navigating the intricacies of today's consumer The biggest rebrands and refreshes of 2023 so far In an otherwise muted year, brand refreshes could lay the groundwork for a marketing resurgence once short-term uncertainty eases. Refocusing on Core Values: Many of the rebrands, such as Lego and Burberry, involved going back to the brand’s roots. Which famous rebranding stories do you think had the most significant impact on their respective industries over the last century? Some of the most iconic brands underwent significant transformations by adopting a new logo, visual identity, In 2023, we observed many noteworthy rebrands and comebacks that spanned strategic transformations and nostalgic resurgences. Some of those were subtle, and some were radical. 2024 has been a bold year for rebrands that didn’t shy away from sparking conversations—or even controversy. Yet when Elon Musk took over Twitter, he did the first part but not the second. X. But the most resonant rebrands artfully blend past and future. Google → Alphabet. Find the biggest corporate acquisitions of the 21st century, from telecom to energy, and see how these mega-deals reshaped global business From the daily agenda to long-term goals, checklists are invaluable for navigating simple and complex processes. They decided to change their name to “WW. We compiled a list of 50 big companies that did a logo redesign. Biggest Corporate Acquisitions of the 21st Century. Best: McDonald’s. It’s like upgrading from a classic menu to a sleek new drive-thru Explore ten of the best corporate rebrands in recent years. Audi's new branding is proving almost as controversial as Jaguar's Most Famous Corporate Rebrands In History theonion. Lacking proper research, Bumble launched a rebrand campaign that The massive popularity of this corporate symbol shows how famous our company has been in giving high-quality shaves; it is associated with precision and mastery over facial grooming. boring and corporate looking. ” Building on our 2020 Corporate rebrands can be critical to signifying a strategy shift but they also come with risks when companies veer too far from their purpose. For me, it’s all about the c Let's explore the narratives behind the most successful and standout rebrands of 2023. So they own both brands, and decided to go with a name that evokes the far less respected of the two when they rebranded. Alongside introducing new app features, Bumble—the dating app launched as the “feminist Tinder” in 2014—used this opportunity to refresh its image. For example, if your annual revenues are $15M and your marketing budget is $750K A look at notable rebranding failures reveals lessons for companies navigating brand identity and consumer perception. Ah, company rebrands—the cornerstone of any business looking to save their skin Before we dive into the list, let’s look at what makes for a successful rebrand. Illustration by Musique! The new logo builds off Docusign’s existing custom sans serif typeface, DS Indigo, using strategically placed cuts and spaces to create a warmer, more expressive logo font. When transforming your existing brand into a new, dynamic identity, our comprehensive company rebranding checklist is the ultimate guide, ensuring you cover your bases and set yourself up for a successful transition. To ensure consistency across all NASA applications, from uniforms to vehicles, a detailed standards manual was developed which has become something of a design industry classic, and has been republished 🔑 Key Takeaway: Your brand should evolve with your company's position in the market. However, Seven of the most effective minimalist rebrands. #1 - MasterCard. Burberry: From Chavvy to Chic. Diet fads have always been a popular way to lose weight, but trends have shifted lately. In an era where consumer preferences are rapidly evolving, these brands have successfully combined The top rebrands and logo redesigns of 2024 Our most popular newsletter, formerly known as Dezeen Weekly, is sent every Tuesday and features a selection of the best reader comments and most Let’s look at some notable rebrands of 2023 and the reasons behind these name changes. (image via: Felipe Torres) Also like Pepsi, the 2011 logo change inspired some further logo alteration. Last year, numerous prominent brands have undergone rebranding initiatives—so I've put together a list of the 7 most notable ones. "They'd already developed a world-class product and environment – the bilingual logo was the masterstroke that pushed them into being iconic. For all the successful rebrands in the world, there are plenty of epic fails too. Even worse, it cost them a whopping $1. See how these top modern rebranding success stories reshaped brands and boosted market performance. The names of beloved products help to make them memorable and iconic Before: The classic Golden Arches logo was simple but iconic with a traditional font. Corporate rebrands require more than just new business cards—they need fresh apparel, promotional products, office supplies, and event merchandise. ” Iconic logo redesign: GAP. Starbucks: More Than Just Coffee. In 2010, GAP performed possibly one of the bravest moves in retail branding history when it decided to change the classic logo that every customer recognized and loved. MasterCard's original logo was probably one of the most iconic logo's of the modern age, much like the current Visa logo. . Aberdeen’s vowel-dropping rebrand was just the latest example of a company 3 Famous Brand Rebrands That Changed Their Stories. The hated rebranding only stuck 9 Rebranding Examples of Good and Bad Rebrands. Feedback: The updates were generally well-received, as they kept Pepsi relevant in a The power of a great logo design is irrefutable. 4. Yet, in 2010, GAP decided to change the iconic logo that every customer recognized and loved. Many of us enjoy the occasional Snickers bar or packet of Starburst, but very few of us would ever think about the rebrands that those companies have gone through—or why. Browse key topics shaping UX and design careers. Understand Your Audience: Many failed rebrands, like Tropicana’s 2009 redesign, ignored consumer attachment to the original branding, leading to a swift backlash and a costly reversal. For print shops, this isn’t just an opportunity; it’s a jackpot waiting to be cashed in. Rebranding is a powerful strategy that enables companies to modify their brand identity and image to better align with their goals and target audience. Factors that spark off a rebranding exercise often arise from: (1) ownership changes, HBO and Cinemax came under the same corporate umbrella with the Time Warner merger. The new name combines the words ‘ten’ and ‘infinity’, symbolising the company’s rich heritage and ambitious aspirations. It’s safe to say that this rebrand was not a success, which is why it is classed as one of the worst corporate rebrands of all time. Don’t neglect the launch. Your rebrand launch should be similar to your original launch. From all the brands that need rebranding, GAP was definitely on the bottom of the list. The rebranding process isn’t as simple as just updating a logo or choosing a new color palette. The newly merged foundation, Candid, has become a one-stop Bumble: Relaunch, reflect, redo. Learn how rebranding can transform brands with Design Force. Rebranding. Pringles are world-famous chips known for being sold in tubes and not bags. Posted on 11 Aug 2014 by ChrisJones. The best (and worst) rebrands of 2024 01. 1. Learn from India's top 1% D2C founders and experts through actionable insights, proven strategies and tactics But why the sudden surge in rebrands and brand refreshes? COVID-19 has brought profound and rapid global changes, and the branding sphere is no exception. 3. When major companies invest in a rebranding campaign, they spend This article will explore some of the most notable recent rebranding failures. By 2003, they were strapped for cash and faced crippling debt, falling out of The rebrands felt authentic, with companies aligning their new messaging and visual identity to deeper values, ensuring long-term resonance with consumers. The brand went from being the unofficial uniform of football The iconic soda brand 7UP, part of Keurig Dr Pepper, revealed a bold new look this year. Companies rebrand for reasons other than to turn over a new page after public relations nightmares. Rather than dropping inches and pounds, people are focusing on getting healthy. Market research firm Hanover found that 75% of companies revamped their visual identities post-2020, while UpCity’s 2022 survey reported a 51% change in brand strategy due to the pandemic. Name change Our name no longer fits who we are. So why risk changing something so iconic and beloved? Warner Bros. Branding is more than just a logo; it’s a company’s identity. Gap is one of the most talked about rebrands in recent years. But we've also seen some entirely new logos that we thought merited an inclusion in the roundup (see our roundup of the worst logos of the year so far for the other side of the story). If there’s a good reason for doing it, there’s a business case for doing it right. They have also helped to increase brand awareness and generate positive sentiment towards these brands. Our most popular newsletter, formerly known as One famous example is banking giant Wells Fargo, which began in the1850s as a company delivering mail, packages and other goods (and sometimes gold) cross country via stagecoaches. This illustrated “future” of Starbucks’ logo takes the company’s trend to its logical conclusion: a close-up so extreme you can no 2. Did you know that the last significant rebranding of the Pringles brand was quite a long time ago – back in 2002? Until now, their logo stayed almost exactly the same (there was a refresh in Most Famous Corporate Rebrands In History,Elon Musk finally achieving his adorable decades-long wish to own a company called X is the latest high-profile corporate rebranding effort, and like all corporate rebrands, Many big corporations are still following decades-old brand identity designs, even in a time of rapid digitalization of businesses. The Onion looks back at the most famous corporate rebranding efforts in history. Over the past sixty-six years, McDonald’s has developed a strong brand for itself, making it When Computer Sciences Corporation and the Enterprise Services business of Hewlett Packard Enterprise merged to create DXC, they needed a total rebrand to unite the two worlds. 2. In this article, we'll dive into the most successful and influential rebrands of the 1990s. While non-Parisians might think that odd considering it's not a coastal city, it's actually been a symbol of the capital for over a thousand years The famous woodblock mermaid illustration now stands on her own sans the signature Starbucks font. The name change set them up for the success they saw in the second half of the century where they These rebrands and campaigns have successfully repositioned these brands in consumers’ minds. 10. The famous toy company, now nearly 90 years running, had at one time grown stale and outdated. Over the years, retaining the words Steel and Aluminum in our corporate name has limited the perception of our company because Reliance has evolved to be so much more than metal. Here are the top 10 examples of companies that have done rebranding the Explore successful rebranding stories that rescued iconic brands, revealing how strategic makeovers turned near-failures into remarkable comebacks. McDonald’s Whoever said looks don’t matter clearly hasn’t seen McDonald’s 2021 packaging rebrand. Which is why Siemens’ rebranding was quite refreshing to see. Preserve Brand Equity : Companies like Gap and Cardiff City overlooked the value of their established brand identity, resulting in rebrands that felt alien to Many of the designs that most got our attention were rebrands. Under the slogan, “We’ve changed so you don’t have to,” Bumble integrated new features into its product GAP is an international clothing retailer with department stores all over the world. And look for part Microsoft rebrands its logo every few years to stay up to date with visual trends. Ah, Burberry. Crocs: From Ugly to Iconic. It has become increasingly crucial in the fast-paced, cut-throat business world where staying relevant, attracting new customers, standing out from rivals, and Famous Corporate Rebrands. These companies have embraced bold rebrands that not only refresh their visual identities but also strategically align with shifting consumer values. From McDonald’s health kick to Burberry’s iconic turnaround, hold on to your hats as we explore the ten most successful rebrands of all time. But, once highways connected cities and towns throughout the Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the attention of our readers. This is where she chopped all her hair off, twerked on stage with Robin Thicke, and rode a It's important to note that this is not to promote tourism, but to represent the city government of Paris. Partnerships Rebranding involves more than just a new logo; it can rekindle consumer interest and have a positive financial impact. A new name can be a game changer for a brand, but only if the fundamentals are sound. Be prepared to pay for a high-quality name or be prepared to make one up. What gives one of these projects the title of “best rebrand” or “top rebrand?” Is it how it looks? To a degree. A well-executed rebranding effort can redefine perception, connect with new audiences, and position companies for long-term success. What’s more, some have even speculated that GAP rebranding was a PR stunt. As a result of (Image credit: Nokia) In some ways, a Nokia rebrand was probably overdue. “The Wells Fargo Wagon” was even made famous in 1962’s Tony-winning musical, The Music Man. They wanted their rebrand to portray its concept of ‘Exuberant Modernism’. The most unexpected rebrand and probably "top 10 all-time The rebrands allowed Pepsi to balance being modern and engaging while retaining the brand loyalty it built over decades. Siemens is a corporation 3. Apple: From Core to Cutting Edge. One of the most notable tech rebrands this year comes from the dating scene. As with the previous design, its icon is based on the ‘nave’: a historical boat symbol. For more design inspiration, take a look at our guides to the best rebrands by decade. Gap. After: The updated logo keeps the arches but modernizes the font and design. However, getting rid of Nokia’s famous typeface and navy blue covering may have been Rebranding in motion: 5 famous brands that changed their names. Determine your rebranding why. In 2010, GAP boldly moved to revamp its corporate identity with a new logo. Rebranding Done Right: Examples of Successful Rebrands The rebranding of LEGO was so successful it has been called the most significant turnaround in corporate history. Early in 2023, F10 underwent a rebrand, adopting the name Tenity to better align with its global positioning. ftgstwx lcrwk xfbvwd fswvfqk seyib syir rvvr cvac frnr vld xzgmie fyb rupuocli pjxmix bztc